People are talking about you. They are posting about your company and your products. Right now, there’s someone posting about your company. Won’t you like to know what they are speaking about? Don’t you want to know whether your products and services are gaining negative or positive publicity?

Well, you can know about them easily and improve Glassdoor rating with ease. Social listening refers to the process of tracking social media platforms for conversations concerning your company. You can analyze them for gaining crucial insights and finding scopes to take necessary actions. Here are the top 7 listening tools to monitor social media mentions. 

1. Hootsuite: Hootsuite allows users to pay close attention to the ground in the industry. That’s done via monitoring the competition and establishing connections with the influencers, potential brand advocates, and social media creators. You will also be able to use Hootsuite for setting up social media streams for assessing keywords, hashtags, conversations, and mentions, 

• Adview: Contrary to popular social media platforms, Adview is a great way to monitor social media mentions by listening to Instagram and Facebook ads. A view can be used for monitoring up to three Facebook Ad Accounts on unlimited pages. If you add Adview to the Hootsuite dashboard, you will also be able to reply to the comments on the Instagram and Facebook ads under a single roof. 
• Talkwalker: Talkwalker gives a robust platform for social listening that helps analyze forums, news sites, blogs, review sites, and everything else in a single dashboard. Talkwalker secures data from over 150 million sources. You can also monitor conversations concerning your products and brands when it comes to analyzing the reach, comments, engagements, and sentiment revolving around them.  
• Synthesio: Synthesio helps in tracking conversations on critically specific topics in carefully segregated audiences. You will be able to break down the social listening data in terms of location, language, sentiment, influence, gender, demographics, and a lot more. Moreover, the reports you get are also equipped with a social reputation score. 
• Mentionlytics: This social media monitoring tool helps in straining through various social media platforms, blogs, and even news sites for listening mentions. Moreover, since it is combined with Hootsuite you can see them together on the dashboard.
• Audience: As the name goes, Audiense helps identify your brand’s audience regardless of its size. It helps in creating reports that give you easy access to what people are discussing, their likes and dislikes, and above all, how the audience thinks and acts. The audience manager also aids in finding as well as understanding very specific audiences for ensuring that you are making the right decisions in all respects. 
• Foresight: Foresight, developed by Crimson Hexagon helps you in filtering the social listening streams in terms of various categories including geography, gender, sentiment, opinion category, and influence score. As you have access to a data library of over 400 billion social media posts, you will be able to engage with a large group of audience in real time. 

Resources – https://www.cargodirectory.co/colorado/denver/undecided-category/lumino-digital

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